JAE Jewelry was born from a love of the coastal lifestyles of California and Hawaii—a fusion of effortless beauty, natural elements, and a deep appreciation for individuality. Founders Julie and Steve Eckstrom bring a lifetime of creativity and passion to each piece they design.

Steve, a retired commercial construction professional and self-proclaimed punk rocker, brings his edge and love for authenticity to the brand. Julie, with a background in clothing and wardrobe design from the modern rock era of the 1980s, has spent the last two decades raising a family while creating jewelry for friends. Her aesthetic is rooted in organic forms, vintage treasures, and the raw elegance of nature’s imperfections.

Together, they set out to craft small-batch, exclusive jewelry that tells a story—each piece reflecting the movement of the ocean, the textures of the earth, and the timeless beauty of natural materials.