About JAE Jewelry

Our Brand Family

At JAE Jewelry, we design small-batch, demi-fine pieces inspired by the natural beauty and laid-back elegance of California and Hawaii. Crafted with genuine semi-precious gemstones, freshwater pearls, and gold-filled materials, our jewelry is made for everyday wear—meant to be layered, lived in, and infused with meaning. We embrace organic shapes, subtle imperfections, and the quiet beauty found in thoughtful details.

JAE Jewelry is the heart of our brand—rooted in a relaxed coastal lifestyle and timeless design, created for effortless layering and personal expression.

AVALON is our men’s line, defined by a refined yet rugged sensibility. Grounded in strength, simplicity, and intention, Avalon pieces are understated, masculine, and designed to be worn daily.

LOYAL is inspired by athletes, fans, and families connected through school pride and the sports they love. Designed for those who play the game, support an athlete, or stand behind a favorite school or professional team, these pieces celebrate dedication, identity, and loyalty. Each design offers a meaningful way to represent where you come from, who you cheer for, and what you believe in—on and off the field.

Together, our brands are united by craftsmanship, intention, and a shared love for meaningful design—jewelry that tells a story, honors connection, and fits seamlessly into real life.